Branding at the UIC Campus

UIC is one of the most diverse campuses in Illinois. We have people from different ethnicities, different races, different religions and different social backgrounds. It’s amazing that in spite of these differences, there are a lot of commonalities between the students in their style of dressing or the Brands that they wear.

In the current winter months, the most common brand to be seen around campus is North Face. I feel that most people wear North Face to be part of the big community that accepts North Face as a reputed producer of quality winter wear. Also, a lot of students are seen wearing UIC merchandize, sharing their identity as a UIC Student with pride. Wearing UIC merchandize is also an attempt of people to become a part of the community of students here. It’s like sending a message that says – “I am proud to be here and to be a part of this University’s community. Therefore, accept me as your own.”

Some other trends that we can observe on the Campus are that most people wear either jeans or sweat pants. It’s a part of the casual identity of a college going student that is represented through this. It’s again a factor that makes the students naturally blend in the crowd.

Even though the backgrounds of all the students are very diverse, the common age group plays a huge role in this commonality in dressing. As a young adult going to college, each one of us wants to look cool, casually yet prettily dressed and be a part of the student group by just the way we look.